Lawyer Marketing Elite 8: Vote Now!
Posted in Blog
Tagged with attorney advertising, Law firm marketing, Lawyer marketing
Match-up 1: (2) Client Referrals vs. (10) Lawyer Marketing Consultants
(2) Client Referrals
With an easy first-round victory over yellow pages, client referrals faces a much more difficult second round match-up against marketing consultants. While word-of-mouth referrals from former clients are usually one of the best sources of new clients, it can sometimes be one of the worst. Nonetheless, if you are providing your clients with excellent service, this lawyer marketing strategy is built-in. While a veteran attorney with a large client base can expect a steady stream of new clients from this source, client referrals for younger attorneys are more sporadic.
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(10) Lawyer Marketing Consultants
Qualified lawyer marketing consultants allow lawyers to get back to practicing law. This is especially true when it comes to attorney internet marketing. Busy lawyers simply don’t have the time to worry about on-page optimization, linking campaigns, and click-through-rates. These are all better tasks for a lawyer search engine marketing consultant.
However, using lawyer marketing consultants, isn’t always a bed of roses. Depending on their experience, expertise, and what type of advertising for lawyers model they employ, marketing consultants can get very expensive, very fast.
Just like every other lawyer marketing effort, the success of marketing consultants should be measured by the returns they produced for your firm.
My Prediction: Lawyer marketing consultants
Match-up 2: (9) Organic Search vs. (13) Online Videos
(9) Organic Search
Ranking organically in a major search engine, is good. Ranking organically in a major search engine for a highly-targeted keyword, is great. Targeted organic search rankings are the gold-standard of search-engine-marketing (SEM). Ranking high in google for highly-targeted keywords is almost guaranteed to generate new clients for your law firm. And best of all, the only costs are those associated with gaining position. You don’t pay for listings, impressions, clicks, or conversions!
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(13) Online Videos
With YouTube, Facebook, and, various other internet video platforms gaining momentum, online videos are becoming a hot method of generating new clients. We ourselves have generated interest in our service with our “How It Works” video.
Make sure your online lawyer advertisements don’t make the same mistakes as these.
My Prediction: Organic Search
