A Law Firm Website Done Right – Real World Example

Here at AttorneySync, we discuss education based lawyer marketing a lot.  Its the philosophy and backbone of all our marketing strategies.  I wanted to share with you today a real world example of a law firm that is marketing its website the right way.

Breyer Law Offices – www.breyerlaw.com

What they are doing right:

1. Attractive, professional looking website

2. Multiple calls to action – As you can see, there are several ways to contact the Breyer Law Office all of which appeal to different types of users.  Prominently featured on the right side of the page is an offer for a free e-book (education based marketing) that will appeal to the potential clients of the firm. Below that is a simple form to capture a potential client’s information that wants to contact the firm.  Phone numbers are prominently displayed as well.  The key is that not everyone has the same intent and interest when they visit your firm’s website.  Different things will appeal to different users.  Make sure you are offering your visitors multiple ways to reach you.

3. Free E-Book Offer – Too often, the only potential client information capture is on a “Contact Us” page.  Why should they want to contact you?  Give them a reason, offer a free e-book or a guide relating to their issue.  Think what’s in it for them, not what’s in it for you. Yes, it takes time and effort to write and craft a useful e-book or guide, but that’s the point.  If it was easy everyone would do it (like putting your phone number on a contact us page…and nothing else). Step into the shoes of your client.  They have a serious issue they are concerned about.  Offer to help them and educate them (what they want) in exchange for their information (what you want).

4.  Testimonials, Case Results, and Media Appearances – All of these “trust” factors add credibility to the firm and their accomplishments.  Doesn’t it make more sense to have others talk about your expertise and accomplishments rather than just saying it yourself?  It goes a long way towards building that all important trust while making your first impression.

5. Blog and Videos – The Breyers understand that adding content to their site is imperative.  Through the use of video prominently featured on the homepage as well as their blog, they are adding relevant and interesting content to their website.  This will lead to search engine placement and positioning themselves as experts in their practice area. The blog also offers RSS feeds and email subscriptions, both keys in gaining a loyal following.

6. Pictures of themselves -  In the age of the internet, there is a certain anonymity that exists.  People want to do business with other people, not faceless companies or firms.  This is especially true with regards to those of us offering professional services.  Let people see who you are.  When we can put a face with a name and a brand it goes a long way.

I hope you can take some of these ideas and apply them to your own firm’s website.  If you are looking for additional attorney advertising avenues, AttorneySync can help implement these same principles to get more clients for your firm as well.

5 Lawyer Marketing Mistakes To Avoid Want to learn 5 of the most common mistakes when marketing your firm? Download AttorneySync’s Free Guide: 5 Lawyer Marketing Mistakes To Avoid.

Related posts:

1. Advertising for Lawyers: Why you need multiple calls to action on your website
2. Want New Clients Through Your Legal Website? Tell Them What To Do.
3. How to Stand Out in a Crowded Legal World
4. Spaghetti Sauce and Discovering Your Legal Niche: Why Specialization is More Important In Today’s World

Tags: internet advertising for lawyers, website

Tagged as: internet advertising for lawyers, website