Attorney Advertising Definitions: Search Engine Marketing

Published on 17 April 2009 by Gyi Tsakalakis in Blog

Hello there! If you are new here, you might want to subscribe to the RSS feed or email updates on this topic.

Search engine marketing, or SEM, is promoting websites by increasing their visibility in search engine result pages (SERPs). There are several models, strategies, and methods to successfully implementing a search engine marketing campaign. These methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.

Apply for membership in our search engine marketing client networks.