Expectation Setting and Marketing Your Law Firm

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One of the Top 10 Business Books I recommend reading is Predictably Irrational by Dan Ariely. In one chapter of the book, he discusses an experiment which shows how important an individual’s expectations are. He shows that the expectations going into a situation effects the perceived outcome. The short video below explains Ariely’s experiment.

We see that an individual’s satisfaction is directly correlated with the expectations of the situation.

Are you thinking about how you are marketing your law firm with regard to expectation setting?

I’m not addressing just the outcome of the case itself, but rather the expectation of how you are dealing with the client. We’ve all heard the old adage “Under promise and over deliver”. How often do we actually accomplish this?

Think about how you are marketing your law firm with regard to expectation setting. Not just with the outcome of cases, or the advertisements you are running. Rather, what expectations do you set on a day to day basis with your clients and employees? Are you setting yourself up for success?

Marketing a law firm involves more than just running advertisements or putting up a website. Marketing involves every aspect of your firm’s interaction with employees and clients. Make sure you examine your expectation setting. I promise when done correctly it will lead to more satisfied clients.