I often hear people use the terms lawyer marketing and lawyer advertising interchangeably. They are referred to as if they mean the exact same thing.
The truth is that they are different and should be approached differently as such.
I have defined each in my own words below:
Lawyer Advertising:
This includes all ways in which you spend money to persuade and attract new clients. In short, advertising=spending money for branding and new client acquisition.
Lawyer Marketing:
While lawyer marketing can include advertising, it is a much bigger concept. Lawyer marketing involves all of the ways in which your firm interacts with people. This includes customers, partners, employees, etc. Marketing is everything from the logo on the stationary, the way your receptionist answers the phone, the way you handle a client, and the culture in the office of your firm.
Make sure when you are reviewing your firm’s marketing plan, you don’t just focus on the advertising aspect. Look at your marketing as a whole, bigger than just the advertising part.
