Why you need a blog to succeed with lawyer marketing on Twitter & LinkedIn

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We have lawyers ask us all the time how to most effectively leverage the hot social media outlets to attract new clients. In fact, we’ve written guides on how to use LinkedIn and Twitter for that very purpose. However, I think that often lawyers overlook what should be the core of their social media strategy: The Almighty Blog.

Lawyer Marketing: The Get Rich Quick Approach

It’s human nature to use the “quick fix” or the “magic pill” approach when presented with the option. If you are a lawyer marketing your services, don’t take this attitude when approaching social media. Don’t be fooled into thinking it’s as simple as posting a comment on Facebook or sending out a Tweet about what you do on Twitter. The best way to leverage these networks is by using them as vehicles to share your blog.

As our friends at Hubspot tell us: “If your marketing strategy is just Twitter and Facebook — no longer-form content of your own — You’ll be making comments about everything, but substantive contributions to nothing.”

A well-written, informative blog does a couple of very important things for you when combined with social media:

1. It allows you to “share” your content on the social networks. It gives you a reason to get involved and gives others a reason to check out what you have to say. It drives people to your site where they can be converted into potential clients.

2. It positions you as an expert in your field. No matter how many comments, tweets, etc. you post through social networking, they won’t hold a candle to the substance and content you generate through a blog.

An important point to remember is that this is all contigent upon your willingness to put some effort into your blog posts. If you produce great content, you will see huge benefits in the exposure of this content by leveraging social media.

Photo by robinhamman