Anchor Text Definition from Wikipedia:
“The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that the page will receive by search engines.”
Anchor text is important for two reasons.
1. It helps with the usability of your site. Anchor text lets someone know what to expect when they click on the link. For example, it is far less helpful to create a link to my site that says Click here than it is to say Learn more about Lawyer Marketing. Both link to the same page but the latter gives you information about what you will find when you click the link.
2. Helps the search engines to understand what your page is about. In the world of search engines, links are the currency. When links point back to your website and it’s pages, this tells the search engines that you matter. The anchor text of those links tell the search engines what you “matter about”. By getting external links to your site with specific words or phrases, the search engines will rank you higher for those words or phrases when a search is performed. The number of links you would need to get returned in the results varies depending on how competitive that word or phrase is.
Photo by Eqqman
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