I’ve decided to start a series of blog posts that will address different lawyer marketing how to’s.  To kick things off, I wanted to introduce social bookmarking and the most popular site for it: Delicious.

What Is Social Bookmarking?

Wikipedia tells us:

“Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet.

In a social bookmarking system, users save links to web pages that they want to remember and/or share.”

Why Is This Useful?

Sites like Delicious allow you to store bookmarks online instead of just on your computer.  This way you can access the bookmarks from anywhere.  You also have the ability to tag your bookmarks.  This will help organize, categorize, and best of all allow you to share them with others.

How Can This Help My Firm?

Delicious can help generate traffic and awareness to your site or blog.  Other users bookmark and tag your content for future reference.  Popular delicious bookmarks can serve as great references on a specific legal topic.  People search through Delicious bookmarks to find relevant material, articles, and thought leaders.

In addition, it allows you to save articles, blogs, and websites to check later at home, while traveling, on another computer, etc.

Delicious can also be used as a search engine of sorts to find tagged articles of interest to you and your firm.  You can search for keywords and other users that have similar interests.  It’s a good way to discover industry related material and niches.

Where Can I Setup a Delicious Account?

Visit the Delicious Homepage and click join now.

Twitter Guide For Lawyers Want to learn more about using Twitter for your practice? Download AttorneySync’s Free Twitter For Lawyers Guide.

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