What do The Beatles and your lawyer marketing have in common?  The answer is longevity….if you embrace change and re-invention like The Beatles did.

One aspect of what made the Beatles so great for such a long period of time was their ability to re-invent themselves.  Since the beginning, they created timeless music.  However, throughout the evolution of their careers, they had the ability to change the type of music they created so as to reflect the changing times.  The psychedelic Sgt. Pepper’s is a far cry from Please Please Me.  The talent, creativity, and unique touch always existed but their ability to try different sounds and venture into new areas gave them staying power and kept them relevant for decades.  Had they stuck with the exact same sound as when they appeared on Ed Sullivan, there is a good chance they wouldn’t have maintained the same level of popularity they still enjoy to this day.

Lawyer Marketing Works The Same Way

Times change, your firm changes, and your marketing needs to adapt to this.  I think the writing is on the wall that phone books and newspapers aren’t going to be able to sustain the bulk of your marketing in the coming years.  Lawyer marketing efforts need to be re-invented to remain relevant.  Those firms that understand this will adapt and experience longevity.  The rest will be one-hit wonders.

Make sure you are open to change, new ideas, and alternative methods for marketing your firm.  Simply “sticking with what has always worked” will eventually be outdated.  The legal field is too competitive now and that isn’t going to get better anytime soon.

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