Tap Your Inner Child For Creativity In Your Lawyer Advertisements

Published on 21 September 2009 by Jeff Berman in Blog

Hello there! If you are new here, you might want to subscribe to the RSS feed or email updates on this topic.

If you spend enough time around children, you quickly realize that they are seeing the world in a very different way than you and I do as adults. They have a fresh, creative, and optimistic outlook on things. The results are often unique because children don’t have years of experiences, biases, and ideas filling their heads. It allows them to remove barriers for creativity and exploration.

I came across this video of a three year old child who is a phenomenal finger painter. He obviously hasn’t had formal training, he just paints what he sees in his head. As you can tell he paints pictures of things that he enjoys. Can you say the same about the way you approach your lawyer advertisements?

I think that lawyers often take a very rigid, uncreative approach to their marketing and advertising. I understand that it’s important to come across professional and also that the subject matter you are dealing with is serious and needs to be handled as such. This doesn’t mean that you still can’t have fun with it and put together lawyer advertisements that are professional, unique, and creative.

Legal advertising is expensive and time consuming. The most effective ads are the ones that others can remember, ones that differentiate your firm, and ones that appear as if the creator had fun making it.

Whether you are blogging, creating commercials, building an ad for the yellow pages, or designing your business cards, think about ways you can be more creative and differentiate yourself. Try to deal with subject matters or legal niches that you enjoy. Partake in marketing and advertising activities that stimulate you and bring out your inner creativity. They will not only make your marketing more enjoyable for you…it will be more effective as well.

Liked this article? Subscribe to the RSS feed or receive email alerts.

Visitors who read this post also read:

4 Responses to “Tap Your Inner Child For Creativity In Your Lawyer Advertisements”

Donna Seyle says:

September 21, 2009 at 12:23 pm

As lawyers, we are almost constantly concerned with our “professional” image. As legal bloggers, it’s hard to cut loose, knowing (or at least hoping) that what you write will be read by a large audience, some of whom you hope will eventually become your clients. It’s important to find that voice that both engages your audience and conveys authority. I often rewrite my blogs many times to try to find the balance, but it is important, otherwise you will lose your readers in dry material. Try to think about CLE presenters you have experienced. Which ones did you learn from the most – the ones who sat on the platform and recited case law, or the ones who are dynamic, funny and who get up and walk around?

[Reply]
AttorneySync Reply:
September 21st, 2009 at 12:28 pm
Donna-

Great point about the CLE presenters. Just because material and subject matter is serious doesn’t mean you can’t find ways to make it interesting or engaging.

[Reply]
Randi Susan Klein, Esq. Reply:
September 23rd, 2009 at 12:46 am
Donna, I know one lawyer who has several blogs. Two are geared toward his practice area. One is very infomral where he just expresses himself, in any way he sees fit. The different voices or messages seem to work well for him.

[Reply]
Donna Seyle Reply:
September 23rd, 2009 at 10:23 am
that actually occurred to me the other day. Problem is you still need to find a way to engage your audience in your lawyer blog.

[Reply]