Law Firm Marketing, Getting Off The Rank Crack

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You Might Be Addicted To Rankings

Do you find yourself constantly checking Google to see where your website comes up? Are you confused because you rank #1 for your “favorite term” and yet aren’t getting new clients from your website? Are you paying your SEO dealer thousands of dollars each month because he promised to get you to be number one for the keyword “(insert your city) (insert your practice area) lawyer?”

If this sounds like you, you might be a rank addict. Luckily, now there’s a place for you to get help.

The first step to recovery is admitting you have a problem. You see folks, “rankings” alone are not the answer to your law firm marketing prayers. You could rank #1 on Google for a variety terms that a) no one is searching for; or b) aren’t relevant enough to bring new clients to your law firm. Either way, your addiction to rankings is costing you thousands of dollars and not generating any new clients.

If you’re a rank addict, it’s probably not entirely your fault. On every street corner of the internet, stands a search engine marketing or SEO dealer waiting to get you hooked. They say things like, “Get ranked #1 on google in 48 hours guaranteed!” Or, “Generate thousands of new visitors to your website overnight!” Or, “Learn the secret to cracking the google code!”

Before you know it, one of these SEO dealers has you hooked on the rank crack and you’re in front of your computer typing in some keyword to find your web site.

Welcome To Rankings Anonymous

Repeat after me, Hi, my name is (insert your name) and I have a ranking problem. You see, the key to successfully generating new clients from the internet is not about being number one for any particular keyword. Sure, ranking is part of the picture, but ranking alone should not be your main concern.

The key to getting off the rank crack is to focus on the business your search investments bring to your law firm. Like every other law firm marketing or advertising strategy out there, you need to measure your return on investment. How much money did I put in, and how much money in new clients did it generate? While the results of search engine optimization strategies may take weeks to months to realize, in the end they have to generate new clients or they just aren’t worth it.