Monitor Your Online Legal Reputation With 2 Easy Steps

Hello there! If you are new here, you might want to subscribe to the RSS feed or email updates on this topic.

Your reputation is so important. This is especially true in the legal community where your name and reputation are synonymous with your brand. It’s important that you are monitoring what is being said about you and your firm as it’s happening online. Fortunately it’s easy to do, and the best part is it’s free.

1. Google Alerts:

This free tool from Google let’s you enter in keywords you want to watch.. It will then scour the internet looking for new instances when they appear. The results are emailed to you or you can sign up to receive them through an RSS reader such as GoogleReader. I monitor my name, the name of my company, any product or service names we have, and so forth. This way you can get a handle on what people are saying about you and your firm, delivered in real time.

2. Twitter (via TweetDeck):

I am assuming you’ve setup a Twitter account. First, you’ll want to download a twitter desktop client. I use TweetDeck, but there are a host of other options. Once installed, click the magnifying glass to set up search columns. Enter your Twitter user name, your company name, your competitor’s name, etc. This is a great way to view tweets about specific topics and more importantly, keep track of what is being said about you and your firm in the Twittersphere.