Great info from Nashville Internet Marketing Firm, Work Media regarding their experience with a new client that has a web site that was built by one of the big name search marketing companies in the legal marketing industry (rhymes with “Kind Paw”). They were told that, they are unable to modify client’s web page titles or meta data because that feature has been “locked down”…
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I can’t begin to tell you how frustrating this is to me. The 300 lb. gorillas in the lawyer internet search world sign up thousands of lawyers for websites, link back to their own sites, and then refuse to allow the law firms access to the key SEO components of their sites. What a mess.
Anybody else experience this problem?
Even worse, some search marketing “big dogs”sign up all these firms claiming that will get them to the top of Google and then also service a hundred other firms competing for the same target keyword. If you think you might be in this boat, perform this simple test to see if your law firm search engine consultants are competing with you.
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Wow, that is news to me. I do know that the companies you speak of look at their attorney website business as annual recurrning revenue similar to a legal research offering. So if you buy a website from them, you pay anywhere from $200-$2,000 per month to keep the website up. This continues throughout the life of the website, which if you do the math equals big numbers in years 3,4, and 5 and beyond.
As attorneys become more savvy at internet marketing, I do not see how this model will continue to be successful. With locking down the meta data, this won’t help.
Randy-
Just talked to someone paying $1700 / month for template website, just to keep it up. Yep, no seo, no custom work, no video. This is crazy.