Some clear and effective advice from Jay Fleischman at Legal Practice Pro on simple steps to getting started with a law blog: Buy A Domain Name, Set Up Hosting, Install WordPress, Write Your “About” Page, Create Your Categories, Start Writing, Have Fun.
Seems easy enough, right? For many practicing attorneys, even these basic steps may be on the “techy” side.
Many busy lawyers simply don’t have the time (or frankly, the desire) to figure out how to get their blog up and running. However, more and more lawyers are recognizing the importance and advantages of having a legal blog.
While there are many services out there that can help you get started, there aren’t as many that will handle the entire process from set up, to assisting with posting, to publicizing.
Of those, there are even fewer that will get you up and running without breaking your budget. If you’re considering getting started with legal blogging make sure to ask these 5 questions.
Once you are ready to go, make sure you avoid these legal blogging mistakes.
If you’re already a blogging lawyer, learn how guest blogging can take your legal blog to the next level.
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Free Guide: Guest Blogging For LawyersWant to learn how guest blogging can help build relationships and bring more business for your firm? Download AttorneySync’s Free Guide: Guest Blogging For Lawyers. |
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I agree that most lawyers have neither the time nor the inclination to become a content factory, but the fact of the matter is that content is the only thing that enables a lawyer to differentiate his or her services from the rest of the competition. Content written in a clear, transparent manner that is free from hype and sales language.
To outsource the writing is one thing (and though it’s not something I personally do, I understand the motivation for it at some level), but it’s critical that anyone hired to do the writing shares and understands the lawyer and the law firm completely. To fall short of that goal is to, by necessity, fall short of the need to be transparent and authentic in this most fundamental forms of social media and inbound marketing.
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