Comments on: Law Blogging: Simple And Affordable http://lawyermarketing.attorneysync.com/blog/2009/11/law-blogging-simple-and-affordable/ (877) 619-5775 Tue, 02 Mar 2010 23:38:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jay S. Fleischman http://lawyermarketing.attorneysync.com/blog/2009/11/law-blogging-simple-and-affordable/comment-page-1/#comment-2018 Jay S. Fleischman Thu, 10 Dec 2009 05:44:34 +0000 http://lawyermarketing.attorneysync.com/?p=2098#comment-2018 I agree that most lawyers have neither the time nor the inclination to become a content factory, but the fact of the matter is that content is the only thing that enables a lawyer to differentiate his or her services from the rest of the competition. Content written in a clear, transparent manner that is free from hype and sales language. To outsource the writing is one thing (and though it's not something I personally do, I understand the motivation for it at some level), but it's critical that anyone hired to do the writing shares and understands the lawyer and the law firm completely. To fall short of that goal is to, by necessity, fall short of the need to be transparent and authentic in this most fundamental forms of social media and inbound marketing. I agree that most lawyers have neither the time nor the inclination to become a content factory, but the fact of the matter is that content is the only thing that enables a lawyer to differentiate his or her services from the rest of the competition. Content written in a clear, transparent manner that is free from hype and sales language.

To outsource the writing is one thing (and though it’s not something I personally do, I understand the motivation for it at some level), but it’s critical that anyone hired to do the writing shares and understands the lawyer and the law firm completely. To fall short of that goal is to, by necessity, fall short of the need to be transparent and authentic in this most fundamental forms of social media and inbound marketing.

]]> By: Twitted by AdvertisingLaw http://lawyermarketing.attorneysync.com/blog/2009/11/law-blogging-simple-and-affordable/comment-page-1/#comment-1635 Twitted by AdvertisingLaw Wed, 18 Nov 2009 01:11:34 +0000 http://lawyermarketing.attorneysync.com/?p=2098#comment-1635 [...] This post was Twitted by AdvertisingLaw [...] [...] This post was Twitted by AdvertisingLaw [...]

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