Top 3 Measures Of Your Lawyer Internet Marketing Efforts

Published on 30 November 2009 by AttorneySync in Lawyer internet marketing, News, law firm internet marketing

Hello there! If you are new here, you might want to subscribe to the RSS feed or email updates on this topic.

Whether you are doing your own law firm search engine optimization or even you have hired a law firm SEO consultant, it is essential to measure key performance data to the success and effectiveness of the seo efforts. While there is a vast amount of data available, we’ve narrowed it down to 3 that we believe are essential to law firms.

1. New Clients, Potential Client Leads– The bottom line is that all law firm marketing efforts come down to getting more clients for your law firm. Too many lawyers fail to recognize that this is the core of marketing. However, when it comes to law firm SEO, one key difference is that lawyer search engine optimization is a longer term and ongoing process. It is important for lawyers to have patience and measure new client acquisition and conversion increase over longer time periods.

2. Potential Clients From Organic Traffic–How many visitors is your law firm’s website receiving directly from your law firm seo efforts. In other words, out of all of your targeted keyword phrases how many organic visitors is your law firm website receiving? The best way to calculate the return on your lawyer search engine marketing investment is to simply add up your monthly law firm SEO service fees or your professional time (if doing it on your own) and divide your new client revenue from organic searches into the money spent.

3. Inbound Links – Finally, the number of RELEVANT inbound links to your site, and to each page. Shockingly, too many lawyers still don’t realize the importance of inbound links to their websites. They believe that by simply having a site and performing on-page optimizations, that they will get traffic. This is not true! Link building is crucial so make sure your links are getting counted by Google. You can view some of the links to your law firm website using Google Webmaster Tools. Always build links through highly relevant sites from many different sources.