Attorney Internet Marketing: Keeping In Touch With Potential Clients Using Autoresponders

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One of the areas that becomes difficult for lawyers, especially solos and smaller firms, is keeping in contact with potential clients that have not retained your services yet. For example, perhaps you are offering a free guide or e-book to download in exchange for a potential client’s information. Once they download the guide, some lawyers are so busy they don’t even have the time to send out an email or make a phone call. Others may email or call the prospect once. However, if there is not a response back, than that is the end of the communication. Others find that a prospect that downloaded a guide or e-book might be in a different stage of the “buying cycle”. Another words, they are not ready to sign a retainer just yet, but could be ready in the near future. These people need more nurturing before they are ready. This takes time, which is difficult to come by. Fortunately, there is a solution to help with many of these issues.

Lead Nurture Campaigns aka Autoresponders

A lead nurture campaign, or autoresponder, is an email marketing campaign that allows you to send out a sequence of automatically delivered emails. The emails are delivered at a time interval that you decide. You supply the content for the emails and then the software will automatically deliver the emails on your behalf.

A Few Of The Advantages

The system is automated, you don’t have to personally write and send each email.
The users receiving your emails have opted-in to receiving them, giving permission for you to contact them.
You can “nurture” the potential client that is not ready to buy yet. By sending relevant, targeted, informational emails to them, you will build trust and help educate them about the benefits your firm can provide.
The automation allows you to stay in touch with and handle a much larger set of inquiries than if you had to do it all manually
It allows you to scale the “salesforce” within your firm without hiring additional assistants

Recommended Services

One of the better autoresponder and email marketing services is Aweber. They provide an excellent suite of email marketing tools at an affordable price.

You Will Need Leads To Make Use Of An Autoresponder System (Duh!?)

Of course, the use of autoreponders and lead nurture campaigns are only effective if you have a strategy in place that is generating leads for your firm. Download our free guide below to learn more about getting your law firm’s online marketing on the right track.