We continue to get questions from lawyers asking to explain the differences between paid search, organic listings, Local Business Center listings, etc. I think since there are so many services out there offering all different kinds of internet marketing options for law firms, it’s critically important for you to understand the Google search engine results page. By understanding each element of the page, how it works, and whether the results are sponsored or not, you can get a better idea of what each type of service is offering you. Here is a short video to get you started:
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- Anatomy of a Google Search Result Page
- Law Firm SEO Strategy: On Page Optimization In 52 Seconds
- As The Marketing Platform Changes, So Do The Law Firms Leading The Way
- Law Firm Internet Marketing Series Part 2 of 7: Search Engine Optimization
- Google For Your Law Firm: Cover Your A, B, C’s
