SEO Magic Trick

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Great heads-up from Jerry Work at Work Media Internet Marketing on a classic law firm seo magic trick. It’s unfortunate how many law firms are falling for it right now.

Here’s how the trick typically plays out:

SEO “expert” claims that she can take a specific, relevant keyword and get ranked number one on Google very quickly. She performs her SEO magic, and viola, Number 1!

However, the web page she optimized is the ONLY result returned by Google for a search of that keyword. Which means, there was not a single other web page competing against her page for that keyword.

It is easy to be number one when you have ZERO competition!

So, how do you avoid this nonsense? Hold your law firm seo accountable for producing results, not rankings. Make sure you are getting traffic increases, conversion increases, and ultimately clients. I mean after all, any law firm marketing should eventually generate more client revenue than it costs.