Think Like A Local Business Owner

Hello there! If you are new here, you might want to subscribe to the RSS feed or email updates on this topic.

Depending your practice areas and nature of your law firm, you might be able to leverage many of the advantages that the internet and search engines afford to local businesses. For example, if you have a consumer-based practice (i.e. injury, bankruptcy, criminal defense, divorce, etc.) and a very targeted geographic area, you will most certainly benefit from paid search, google local business center, and various other local business focused web solutions.

In addition to the more generalized local business solutions, there are several “legal-specific” platforms, networks, and services that really work wonders for producing results for local search marketing. You see, law firm internet marketing isn’t ONLY about seo for your law firm.

Like local business owners, when it comes to law firm marketing matters, you want more quality potential client leads, some of whom will turn into new clients for your firm. Do you really care from which source these potential clients come? For example, assuming the quality of the leads is generally the same (which often is not the case for a variety of reasons), do you care whether new client leads come from your website, a directory listing, or some other source? Typically, the answer is no (although the cost, effectiveness, and efficiency will vary greatly). The key performance indicator is whether or not the source is producing a positive return on your law firm marketing investment.

That is why diversification across several local-legal internet marketing platforms is so important. It exposes you to many more segments of the legal services market and allows you to identify which platforms, networks, etc, are actually producing positive results for your firm.

Thinking like a local business owner has generated excellent results for many of our clients. In our experience, there’s simply no magic bullet solution that works equally well for all law firms. Successful lawyer internet marketing isn’t as much about seeking out that one method that works best, but rather, testing many methods and allocating more resources to those that perform well.