Universal Search For Your Law Firm

Hello there! If you are new here, you might want to subscribe to the RSS feed or email updates on this topic.

Excellent information on Universal Search Optimization by Ron Jones at Search Engine Watch.

Universal search refers to video, images, local search, news, shopping, or other rich content that shows up in results. Jones gives detailed advice about how to optimize for:

Image Search

universalsearch3 Universal Search For Your Law Firm

Video Search

universalsearch2 Universal Search For Your Law Firm

Local Search

universalsearch6 Universal Search For Your Law Firm

News

universalsearch5 Universal Search For Your Law Firm

Social Media

universalsearch1 Universal Search For Your Law Firm

and Blogs

universalsearch4 Universal Search For Your Law Firm

There are several advantages to optimizing for universal search. Often times the competition is lower in these arenas. Further, it is clear that universal search is the future of searching on the internet. On several occasions, Google has indicated how drastically different its results pages will appear as a result of universal search results. From a marketing perspective, universal search creates a highly interactive environment that increases the user’s engagement and will likely lead to higher conversions.

When it comes to marketing your law firm online, optimizing for universal search results is one of the strongest online strategies. Despite the saturation of poorly executed law firm videos online, video can be one of the strongest ways to convert a visitor into an actionable new client lead. However, in order to enjoy the benefits that video marketing can have, your video has to “get found”.

Free Guide: How To Get Your Law Firm Videos Found In YouTube

Want to learn how to get your law firm videos in front of more potential clients? Download AttorneySync's Free Guide On Getting Your Law Firm Videos Found On YouTube.