Remember these?
Recently, there have been some interesting results from using “Mad Lib” style forms. In fact, some users of this style form have seen conversion rate increases of 25%-40%. Should we be surprised? Take a look at this example:
As with almost everything else online, the more engaging the better result. Audience engagement is area of law firm internet marketing where there is great room for improvement. Early attempts at lawyer videos, commercial pop-ups, and various other interactive web strategies have been, well, lacking.
In my experience, the trick isn’t so much about wowing visitors with fancy flash, rather it’s about implementing relevant and creative ways to allow the visitor to take action on your site. That is the secret to the Mad Lib form’s success. It draws the user into interaction with the lead capture form.
 |
Free Guide: Law Firm Websites Done RightWant to learn some simple and tangible considerations that should be on your mind when you’re setting up your law firm's website? Download AttorneySync's Free Guide On Law Firm Websites Done Right. |
While the Mad Lib form strategy is particularly clever, all aspects of your website should be developed with this principle in mind. This includes your content. When you write to engage visitors, you increase your visitors’ average time on your site and pages per visit, while decreasing the bounce rate. In the end, this will mean higher conversion rates, potential client leads, and eventually revenue for your law firm.
Visitors who read this post also read:
- Law Firm Internet Marketing Series Part 1 of 7: Websites & Blogs
- 5 Ways To Measure Your Law Firm Internet Marketer
- Free Guide: AttorneySync’s Guide To Law Firm Websites Done Right
- Law Firm Internet Marketing Series Part 3 of 7: Content Production
- What Is “The Long Tail” and Why Does It Matter To Your Law Firm
