Interesting post by Deborah L. Cohen in the ABA Journal online, Having Faith in Marketing, about a lawyer who advertises his service on the back of a church’s weekly bulletin.
While some might take issue with advertising in churches, if the place of worship is willing, this may be an excellent source of new clients. Advertising in small close-knit communities has historically been very effective. It’s certainly not like putting up a highway billboard to catch as many passers-by as possible.
Depending on your place worship, it’s usually a more intimate setting. You probably know many of the other members. Depending on your attendance, other members will see you there on a frequent basis.
Minus the religious context, this form of advertising reminds me a lot of the ads in the back of my high school’s various sports programs. Many law firms and other local business found great success in placing ads in the back of the football program. Further, they felt good sponsoring the sports program.
So, if you’re looking for a new place to spend advertising dollars, try talking to your house of worship. Hey, if it doesn’t work, chalk it up as a donation.
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