My experiences with using LinkedIn for our business have been great. From making new contacts, to participating in interesting discussions, to answering and getting answers to questions, I have found LinkedIn to be a great tool.
Unfortunately, I have noticed a recent trend in some of the groups to which I belong. I call it “Featured Discussion Abuse”. Here’s what I mean:

As you can see, the group owner has tagged all five discussion spots as a featured discussion effectively eliminating any other discussions to be displayed on the group’s overview page. Obviously, the group owner can do what she wants, it’s her group. However, it significantly diminishes the effectiveness of the group itself.
Even worse, often times these “featured discussions” aren’t discussions at all. Instead, they’re merely links to the group owners blog posts. Even worse than that, sometimes they’re links to a landing page to the group owner’s services. Being a free-market-kind-of-guy, I am confident that group members will “vote with their memberships”. LinkedIn limits its free accounts to 50 group memberships.
That being said, I’m certainly not one to be bashful about marketing one’s services. In fact, I’m sure there are some out there that would consider some of my own strategies to be on the aggressive side. Nonetheless, in this case, there are other ways to successfully publicize your content in LinkedIn. For example, turning your “post item” into a discussion item takes minimal effort and will actually produce better results.
And if content publicity is your only goal, then simply add it as a news item. Yes, I know that it won’t get the same visibility, but guess what, it probably doesn’t deserve it.
Just my advice, take it or leave it.
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