I get a lot of questions regarding local search and Google Places results these days. With Google displaying local search results more prominently and more frequently, it’s becoming increasingly important to make sure you are following best practices. We have written before on guidelines to follow for adding your law firm to Google Places. One [...]

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Lawyer Bios

by Gyi Tsakalakis on August 31, 2010

Important points made by Bob Ambrogi on Law Sites with regard to lawyer bios: A professional biography should be structured no differently than any other piece of good writing: It should have a theme. It should use facts to back up that theme. It should be written in a compelling style that draws in and [...]

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How Resourceful Are Your Resources Pages?

August 27, 2010

Have you ever gone to a colleague’s or competitor’s website and clicked their resources tab? What did you find there? Links to relevant websites that contain more information on topics specific to the firm? Government websites where visitors can get more helpful information? Legal web portals? Usually not. What you are likely to find there [...]

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Have You Added Your Firm To WashLaw.Edu?

August 25, 2010

WashLaw.edu is a free service legal directory service offered by Washburn University School of Law. As you know, acquiring relevant back links from reputable domains can have a significant positive impact on your visibility online.

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What Would You Like To Know?

August 24, 2010

Something has been troubling you. We’d like to know what it is. Part of our service to our clients is answering their questions. Some ask questions about a particular web marketing strategy. Some want specific tangible techniques to use in building their online reputations. Others want competitive research identifying what their competitors are doing. Some [...]

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Facebook Places Debuts. Should Your Law Firm Care?

August 20, 2010

Facebook debuted their newest addition, Facebook Places, to the public. What is Facebook Places? The Telegraph give a concise explanation: It enables people to provide a real-time update of where they are and what they’re doing when they’re on the move. It means people can tell their friends about a cool restaurant or a film [...]

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I’m Not Happy With The Results Of My Web Marketing

August 19, 2010

If you find yourself unhappy with your web marketing, the first step is diagnosing the problem. The chain of events, from someone looking for legal services online to signing a retainer agreement with your firm, contains several links. Let’s take a look at what might be wrong. I’m Not Getting Found Let’s face it, if [...]

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Do Squidoo & HubPages Have A Place In Your Law Firm SEO Campaign?

August 18, 2010

We’re always measuring the effectiveness of different online tools for increasing the visibility of our clients’ professional reputations online. Two domains that frequently show up in the back link profiles of several law firm websites are Squidoo and HubPages. But do these two sites actually have a place in your law firm seo campaign? Squidoo [...]

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Using Advanced Search Techniques In Google

August 18, 2010

Many Google users have no idea that you can perform much more targeted and specific searches using advanced search techniques. As professional search marketers, we use advanced search techniques in Google on a daily basis to pinpoint specific results we are looking for. Whether we are doing competitive analysis, searching for indexed pages, or simply [...]

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Promising Webinar On Creating An Online Presence

August 18, 2010

On his blog, Dennis Kennedy shares what may be a very informative webinar on Thursday (August 19) from the ABA Law Practice Management Section and the ABA Center for Continuing Legal Education called Creating Your Online Presence. Speakers include Tom Mighell and Dave Bilinsky.  Based on the description, this webinar promises to be very informative: [...]

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