Marketing Blog for Lawyers

Google AdWords Auction Update from Hal Varian

Google AdWords Auction Update from Hal Varian

Over at Inside AdWords, Google’s Chief Economist, Hal Varian has posted some additional insights about Quality Score and the AdWords Auction. Google users want ads they see to be relevant. They don’t want to be bothered by ads that aren’t closely related to what they are searching for. – Hal Varian (Chief Economist, Google) Traditional(…)

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Attorney SEO Checklist

Here are just a few quick SEO bullets that attorneys should work through to improve their visibility in organic search results. Your Audience Do you understand who your target audience is (i.e. demographic and pyschographic information)? Do you understand how your target users search engines and the internet to find information relevant to your practice?(…)

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Links to Your Site

Links to Your Site

Use Google Webmaster Tools to see who links to your pages and how they link. This is one way to judge the effectiveness of your SEO activities. We briefly discussed how understanding the way that people are linking to your pages & posts is one way you can tell whether what you are publishing online(…)

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Attorney SEO Website Rehab

Attorney SEO Website Rehab

The process for rehabilitating your website from spammy SEO practices can be a long and arduous journey. In many instances, attorneys are better served to simply start over. In case you missed it, search engines are evolving. And while black hat and spam “still work” in many cases, there is no question that a lot(…)

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Optimizing Pages

Optimizing Pages

Still wondering how to optimize your pages? There’s a ton of information out there about optimizing web pages. Fortunately, most of what you need to know can be found at Moz, especially here and here. While this is likely to confuse Google about what this page is about, I thought I’d mark up Rand’s perfectly(…)

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